|There are a number of reasons why you or your business needs a website....
A website has become such a key part of any business that customers now simply assume you have one. Customers expect to be able to find out about your business, its products and/or services from your website at a time to suit them. Therefore if you don’t have one you will almost certainly be missing out on potential new custom and may even loose existing customers to businesses who are represented on the web.
It’s open to the world 24 hours a day, 365 days a year
Unlike most businesses, a website is accessible 24 hours a day, 365 days a year. Therefore customers are able to visit your website at a time that is convenient to them which can lead to more business. Many e-commerce sites receive orders throughout the night, orders they may have lost to competitors had they not had a website and if you trade globally your business is not affected by the many different time zones throughout the world.
The information is always up-to-date
Unlike printed documentation such as brochures, a website can be updated at any time. When updating a website using a Content Management System it is also far simpler, quicker and cheaper than making alterations to printed documents. Businesses are also able to react to market conditions much faster, therefore ensuring that opportunities are taken, threats are minimised and profits are maximised.
It can save time
Because you can provide as much information as you like about your business, its products and/or services, our customers have found that whilst business enquiries have dramatically increased, the time-wasting calls have decreased, therefore reducing the time spent on pointless phone calls and ultimately saving money.
It can save money
As well as making money from your website by selling products or services, you are able to save money on expenses like print and postage costs by choosing to email requested documentation rather than sending them. Documents such as brochures can be offered as downloadable PDF’s therefore saving money on both expensive print and postage.
For business that sell products from an expensive shop front, changing to an e-commerce only business can save money on expensive rent and overheads such as gas and electric bills as well as many of the other costs that go along with owning a high street business?
It can project a professional image
How your business is perceived is a vital part of survival, particularly in competitive markets. A well designed website can create a positive perception of your business and for small businesses is a great way of instilling confidence and looking bigger than you actually are. This in turn can help you to do more business, win larger contracts and ultimately expand into a larger business.
It can help keep up with competition
The likelihood is that your competitors will almost certainly already have a website up and running. Analyse their website and ensure that yours is better. We offer a website consultancy service that can help you either improve your existing website or make recommendations about the style of website and information you should offer if you are considering a website for the first time.
You can collate valuable information about your customers
Using forms, surveys, competitions and statistical data, you can gather information about your customers and potential customers by using forms and surveys. This information can then be used to target customers, tailor products and services, develop advertising campaigns or simply keep customers up-to-date.
It can increase the amount of business you do
If you don't currently have a website you are almost certainly losing business right now! If you do have a website that is out of date, difficult to navigate around, is not optimised for search engines, or simply its design creates the wrong perception of your business, you are losing business!